A deep dive by Vox explores the “sex recession”—a surprising decline in sexual activity, especially among young adults. And it’s not just a Gen Z thing. Across all age groups, people are reporting less sex, fewer intimate relationships, and more loneliness than ever before.

So, what’s causing this slow-down in the sheets? And more importantly—how do we fix it?

At Sweetums, we’re on a mission to make intimacy irresistible again. Because connection isn’t just about sex—it’s about chemistry, confidence, and feeling close enough to want to get close.

What Is the Sex Recession?

The term “sex recession” was popularized in a 2018 Atlantic article and has since picked up traction in countless publications, including Vox. In short, it describes a generational decline in sexual activity. According to data:

• Nearly 1 in 3 adults under 30 reported no sex in the past year.
  
  

• Gen Z is having less sex than Millennials did at the same age.
  
  

• Even people in relationships are reporting fewer intimate moments.
  
  

Why Is This Happening?

Vox’s article points to a perfect storm of modern stressors and cultural shifts:

• Dating app burnout: Swiping fatigue and ghosting culture have made it harder to form real connections.
  
  

• Digital distractions: Social media and screen time have replaced flirting and face time.
  
  

• Economic pressure: When rent is high and jobs are uncertain, sex often takes a back seat.
  
  

• Mental health struggles: Anxiety, depression, and loneliness are on the rise—and so is emotional disconnection.
  
  

In short, the world has gotten louder, lonelier, and more complicated—and intimacy is paying the price.

Why Connection Still Matters

Intimacy—sexual and emotional—isn’t just about pleasure. It’s tied to mental health, emotional well-being, and even physical health. When we lose that spark of connection, we risk losing joy, confidence, and closeness in our relationships.

That’s where Sweetums comes in.

How Sweetums Is Flipping the Script on the Sex Recession

We believe connection should be easy, playful, and part of your everyday routine. Sweetums was born during the pandemic—when the world was lonelier than ever—and designed with one goal in mind: reignite intimacy in a way that feels modern, fun, and effortless.

Our intimacy-boosting lineup includes:

• Flavored Feminine Wipes: Made to help you feel fresh and taste delicious. pH-balanced, gentle, and oh-so-fun to use.
  
  

• Sweet Spot Flavored Fragrance Sticks: Not your average perfume. These roll-on, flavored scents are meant to be kissed—not just sniffed.
  
  

• Flavored Lip Balm: Make every kiss a treat with lips that taste as good as they look.
  
  

By engaging the senses—touch, taste, and scent—Sweetums products make intimacy feel less like a task and more like a treat.

From Recession to Revival 💋

The sex recession is real—but it’s not forever.

With the right tools, the right mindset, and the right products (wink), we can spark a new era of intimacy. One rooted in connection, communication, and confidence.

Whether it’s with a partner or solo, reclaiming your sensuality starts with showing up for yourself—and maybe swiping on a little mango lip balm while you’re at it.