IEver wondered how Cleopatra's kohl-rimmed eyes or the dainty lotus feet of ancient China connect to today's beauty trends? Join us on a glamorous time-travel adventure as we explore how beauty standards have evolved from the golden days of ancient civilizations to the dazzling diversity of the present. From powdered wigs and corsets to bold, modern self-expression, we'll uncover how each era's beauty ideals continue to inspire and influence our own. 

First up, let’s go way, way back in time…

Ancient Times:

Egypt: Beauty in ancient Egypt was marked by dramatic eye makeup, especially kohl, which was believed to protect against the evil eye and enhance allure. Smooth, clear skin and slender bodies were also prized.

Greece: Greek beauty ideals celebrated symmetry and proportion. The unibrow, as worn by some of their goddesses, was considered a sign of beauty and intellect.

Rome: Roman beauty standards included a fair complexion, rosy cheeks, and the use of various cosmetics, including powdered white lead for a pale look.

China: In ancient China, foot binding was a practice to achieve the ideal of "lotus feet," a symbol of beauty and status. Pale skin was also favored, with cosmetics used to enhance the appearance of delicate features.

Africa: In many ancient African cultures, dark, radiant skin was celebrated as a symbol of beauty, health, and resilience. The rich tones of deep brown and ebony were often associated with strength and vitality, and natural oils and herbs were used to enhance the skin’s natural luster. Fuller figures were also revered, representing fertility, wealth, and social status. 

Middle Ages to Renaissance:

Middle Ages: Beauty ideals during the medieval period focused on purity and modesty. Pale skin continued to be popular, reflecting wealth and social status. A fuller figure was also associated with prosperity.

Renaissance: The Renaissance saw a shift towards fuller figures and rounded bodies, with pale skin still in vogue. Women used lead-based cosmetics to achieve the desired fair complexion, despite health risks. Thank goodness we know better now and Sweetums Wipes are carefully formulated with all-natural ingredients.

3. 18th to 19th Century:

18th Century: The 18th century brought elaborate hairstyles and makeup, influenced by royalty and the aristocracy. Corsets were used to create an hourglass figure, and beauty spots became fashionable.

19th Century: The Victorian era saw a rise in modesty with a focus on natural beauty. Although cosmetics were still used, the ideal was a more subdued look, reflecting the moral values of the time.

4. 20th Century to Present:

Early 20th Century: The 1920s introduced a dramatic shift with the flapper look—short hair, and bold makeup, reflecting the changing roles of women in society.

Mid to Late 20th Century: Beauty standards became more diverse with the rise of different beauty icons and trends, including the supermodel era of the 80s and 90s.

21st Century: Today’s beauty standards are a blend of historical ideals and modern values. Beauty inclusivity and self-expression are at the forefront, celebrating a wide range of body types, and personal styles.

5. Modern Reflections on Beauty Inclusivity:

In our contemporary world, beauty is more inclusive and varied than ever before. The ideals of the past are still influential, but there is a growing acceptance of diverse and unique definitions of beauty. This shift reflects a broader societal change towards embracing individuality and personal expression.

Celebrate Your Unique Beauty

As we've journeyed through the ages of beauty, it's clear that while ideals may shift, the essence of what makes us beautiful remains wonderfully unique. At Sweetums, we celebrate this diversity and embrace every individual’s distinct beauty. Our collection is designed to honor and enhance your personal style, no matter where you draw your inspiration from. So why not explore our range of products and celebrate your own uniqueness with us? After all, true beauty is about expressing who you are, inside and out.